Appco India gets customers singing with at-home karaoke

Appco Group India is helping make music in India by giving customers access to world-class karaoke in their own homes.

Working with DTH* giant Tata Sky to help it raise awareness and boost uptake of its entertainment packages, Appco India has helped introduce a new, first-of-its-kind karaoke service to give customers an added entertainment option, alongside their DTH service.

Appco India’s Entertainment division has helped clients including Tata Sky switch more than 300,000 households (current as of January 2015) from cable to DTH since 2012.

*DTH is direct-to-home digital satellite TV.