The economics of charity fundraising, by Dan Pallota

In this must-read article in Harvard Business Review, humanitarian and non-profit expert Dan Pallotta explains exactly why the way the media reports profit and revenue of fundraising channels is completely misleading and inaccurate.

He also highlights the true value and ROI of fundraising channels such as telemarketing.

Read the full article

Watch his TED talk on "The way we think about charity is dead wrong"