WWF takes Appco Malaysia’s fundraisers on an enriching appreciation trip

Malaysia’s World Wide Fund for Nature (WWF) has thanked the field representatives in Appco Group Malaysia’s network for their efforts in creating awareness and raising funds for the non-profit organisation by inviting them to see first-hand how their work is making a difference.

Appco Group Malaysia has secured more than 130,000 donors for WWF, allowing the organisation to continue its diverse environmental conservation programmes that will benefit the generations to come.

To show their appreciation, WWF took a group of field representatives to the Cooperation Programme for the Preservation and Conservation of Peat Swamp Forest in Selangor.

Peat forests are threatened habitats in Malaysia and Appco’s fundraisers had the chance to see WWF’s conservation initiatives up close. Attendees not only learned about the significance of peat forests, but also gained hands-on experiences in traditional peat forest activities, such as planting and fishing.

Appco Group Malaysia has been helping WWF Malaysia in its fight against detrimental environmental activities since April 2003. The group’s fundraising efforts have already paved the way for more than RM148 million (US$34 million) worth of donations. In addition to collecting funds, the fundraisers are able to impart the charity’s message to the public.

“WWF Malaysia thanks Appco for providing us with an avenue to reach out to the public, and spread the important environmental protection message, as well as fundraise for over 90 conservation projects in Malaysia,” said Yeap Chong Wei, General Manager, Marketing, WWF Malaysia.